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Available for new growth projects

Hi, I'm Badr Reda

Growth Marketer
& Media Buyer
& Performance Engineer

Scaling e-commerce and high-ticket brands with data-driven paid acquisition across Meta, TikTok & Google — backed by custom high-converting web applications, conversion rate optimization (CRO), and automated funnel infrastructure.

View Media Buying Websites & Systems CV
+28M EGP
Generated Revenue
+4.6M EGP
Managed Ad Spend
+50,000
Completed Orders
6.09x (14.7x Peak)
Average Blended ROAS
Badr Eldeen Reda - Performance Marketer

About Me

I'm Badr Eldeen Reda Mohy, a Growth Marketer & Technical Performance Specialist. I bridge the critical gap between paid advertising, full-stack web development, conversion rate optimization (CRO), and backend funnel automation.

My architectural engineering background provides structural logic, visual hierarchy, and intuitive user journey mapping. Rather than running ads in an isolated silo, I engineer complete conversion systems — from high-speed Next.js web apps and 1-tap WhatsApp checkout flows to real-time notification bots that eliminate funnel leakage.

With over 5.5M+ EGP in managed revenue, my methodology unites creative angle isolation (ABO), horizontal scaling (CBO), server-side CAPI attribution, and automated retention flows that protect Cash-on-Delivery (COD) unit economics and maximize net profit.

Education

Bachelor of Architecture

Expected 2027

Tanta University

  • Applied design thinking and visual communication skills in academic and digital projects.
  • Strong foundation in layout design and problem-solving logic.

Digital Egypt Pioneers Initiative (DEPI)

Oct 2025 - May 2026

Digital Marketing & Freelancing Track

Digital Marketing Advanced Diploma

Nov 2024 - Mar 2025

U-Courses

  • In-depth training in digital marketing fundamentals, freelancing, soft skills, and campaign building.

Digital Egypt Pioneers Initiative (DEPI)

Oct 2023 - May 2024

UI/UX Design & Freelancing Track

Industry Certifications & Training

Specialized Playbooks
  • Media Buying Program — Abdelrahman Alaa
  • TOS Advanced Framework — Osama Gamal
  • Growth Hack Academy & Mindshift Media Buying
  • Performance Marketing Workshop — Abdelrahman Sleem

Core Expertise & Skills

A balanced skill set uniting profitable media buying with high-speed web development and conversion engineering.

Paid Acquisition & Media Buying

Profitable campaign scaling across Meta, TikTok & Google with angle testing, audience segmentation, and daily margin management.

CRO & Landing Pages

High-converting, mobile-first landing pages with 1-tap fast checkouts, bundle upsells, and optimized page speed.

Full-Stack Web & Systems

Building custom web apps, interactive food/product ordering platforms, and internal business dashboards.

Tracking & Conversions API (CAPI)

Server-side Meta CAPI deduplication, GTM DataLayers, and clean GA4 tracking with zero attribution loss.

Funnel & Order Automation

Real-time Telegram order dispatch bots, WhatsApp 1-tap message encoding, and automated webhook workflows.

COD Economics & Margin Control

Cash-on-Delivery profitability, confirmed delivery rate optimization, geo-filtering, and return (RTO) reduction.

Retention & Email Marketing

Automated abandoned cart recovery email flows, customer win-back sequences, and list segmentation.

Creative Strategy & Ad Hooks

Developing persuasive ad angles, authentic UGC frameworks, and high-CTR visual assets that drive conversions.

Professional Experience

A track record of driving results and executing high-impact marketing strategies across various industries.

Media Buyer & Growth Solutions Specialist

Jul 2026 - Present

Scenario Agency

  • Executed targeted patient acquisition campaigns across 8 medical clinics, generating 1,020+ patient bookings at 34.70 EGP CPA.
  • Built fast, high-converting landing pages and modern web apps (Next.js) focused on user experience and lead generation.
  • Designed automated email marketing workflows to recover abandoned checkouts and increase customer retention and lifetime value.
  • Set up accurate end-to-end tracking systems using GTM, Meta CAPI, and Cloudflare pipelines to ensure accurate attribution.

Freelance Performance Media Buyer

Sep 2025 - Present

Self-Employed / Freelance

  • Managed 4.6M+ EGP in Meta ad spend across Home Appliances, Seasonal Products, and Skincare niches under the COD model.
  • Generated 28M+ EGP in verified gross revenue (6.09x blended ROAS) delivering 50,000+ completed orders with strict CPA margin controls.
  • Achieved 9.13x ROAS on home appliances (1.76M EGP sales) and 7.19x ROAS on seasonal scaling using creative angle testing and Post ID duplication.
  • Built and scaled a restaurant ordering web app generating 12.0x blended ROAS, lifting AOV from 175 to 325 EGP, and capturing 25K+ organic upsell revenue.

Media Buyer

Apr 2025 - Jul 2026

Vivem Agency

  • Managed paid advertising campaigns for fashion brands, furniture exhibitions, healthcare clinics, and software service providers.
  • Developed audience targeting and campaign strategies tailored to different industries and objectives.
  • Optimized campaign performance through continuous testing, analysis, and data-driven decision making.

Graphic Designer

Sep 2024 - Jan 2025

Majestic Wallpaper

  • Created engaging visual content and product mockups for digital platforms and print catalogs, enhancing product presentation.

Freelance UI/UX & Digital Designer

Jan 2024 - Present

Freelance

  • Designed responsive, eCommerce landing pages focused on conversion.
  • Applied media buying insights to design high-performing ad creatives.
  • Supported mock marketing campaigns simulating real-world scenarios.

Offered Services

End-to-end growth solutions uniting paid acquisition, high-speed web apps, CRO, and backend automation.

01

Paid Acquisition & Scaling

Running and scaling performance-focused campaigns on Meta, TikTok, and Google with disciplined CBO horizontal scaling, ABO angle isolation, and strict COD margin protection.

02

Custom CRO Web Apps & Landing Pages

Engineering blazingly fast Next.js frontends, 1-tap floating mobile checkouts, automated WebP compression pipelines, and tiered bundle structures that lift AOV and conversion velocity.

03

Server-Side Tracking & Attribution

Eliminating attribution blind spots with Meta Conversions API (CAPI) deduplication, custom GTM DataLayers, and clean analytical pipelines that match 100% of order logs.

04

Funnel Automation & B2B Outreach

Plugging funnel leaks with real-time Telegram kitchen/dispatch bots, WhatsApp checkout automation, and high-deliverability B2B outbound email pipelines & retention systems.

Documented Case Studies & Systems

Real campaigns, engineered systems, and measurable revenue. Filter between Performance Marketing and Custom Systems below.

Client Endorsement

Let's Scale Your Brand

Whether you're launching a new product or looking to improve your current results — I'm here to help with data-driven marketing and high-performing strategies.

WhatsApp

+20 1224173282
Email

badrredaa40@gmail.com
LinkedIn

Badr Eldeen Reda
Download

My Resume / CV

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