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Hi, I'm Badr Reda

Performance Marketer
& Media Buyer

I turn ad spend into real revenue, running data-driven campaigns on Meta, TikTok, Snapchat & Google, alongside Email Marketing, with a focus on creative strategy and conversion optimization.

Badr Eldeen Reda - Performance Marketer

About Me

I'm Badr Eldeen Reda Mohy, a performance marketer and media buyer with a strong focus on understanding user behavior and translating data into clear, actionable decisions.

My main advantage is my background in the creative industry and user experience — which helps me connect ads, creatives, and the full buyer journey in a way that actually converts.

I bring solid experience in website optimization: improving speed, UX flow, and conversion paths so campaigns don't just bring traffic, but real, measurable results. My approach is built on testing, analyzing, and consistently optimizing performance.

Education

Bachelor of Architecture

Expected 2027

Tanta University

  • Applied design thinking and visual communication skills in academic and digital projects.
  • Strong foundation in layout design and problem-solving logic.

Digital Egypt Pioneers Initiative (DEPI)

Oct 2025 - Now

Digital Marketing & Freelancing Track

Digital Marketing Advanced Diploma

Nov 2024 - Mar 2025

U-Courses

  • In-depth training in digital marketing fundamentals, freelancing, soft skills, and campaign building.

Digital Egypt Pioneers Initiative (DEPI)

Oct 2023 - May 2024

UI/UX Design & Freelancing Track

Core Expertise

A complete skill set built around performance marketing, creative strategy, and data-driven optimization.

Media Buying

Performance campaigns on Meta, TikTok & Google with continuous optimization for maximum ROAS.

Creative Strategy

Concepts and visuals aligned with audience intent that improve ad performance and engagement.

Website Optimization

Enhancing speed, UX, and conversion paths to maximize returns from paid traffic.

Data Analysis

Turning metrics into clear insights for smarter, faster decision-making.

Problem Solving

Structured thinking to find practical, efficient solutions for campaign challenges.

Communication

Delivering ideas clearly and collaborating smoothly with clients and teams.

Adaptability

Quick adjustment to new tools, strategies, and fast-changing campaign environments.

Team Collaboration

Working effectively with different teams to deliver shared outcomes on time.

Professional Experience

A track record of driving results and executing high-impact marketing strategies across various industries.

Media Buyer

Jul 2026 - Present

Scenario Marketing Agency

  • Managed full-time client accounts, working intensively across a broader portfolio of clients.
  • Expanded marketing efforts to include comprehensive Email marketing campaigns alongside media buying.

Media Buyer

Apr 2025 - Present

Vivem Agency

  • Managed paid advertising campaigns for fashion brands, furniture exhibitions, healthcare clinics, and software service providers.
  • Developed audience targeting and campaign strategies tailored to different industries and objectives.
  • Optimized campaign performance through continuous testing, analysis, and data-driven decision making.

Media Buyer

Sep 2024 - Dec 2024

Waqar.Fashion

  • Managed paid ad campaigns for a hijab fashion brand, reaching the first 100K EGP in monthly revenue.
  • Optimized website performance and developed a creative strategy that boosted engagement.
  • Oversaw full ad operations across Meta platforms, ensuring data-driven optimization and scalability.

Media Buyer

Oct 2025 - Dec 2025

Supermind

  • Managed 10,000 EGP monthly ad budget for a software and training company.
  • Achieved 3–4 EGP cost per message with highly engaged and relevant audiences.
  • Collaborated with the sales team to align messaging and improve conversion performance.

Graphic Designer

Sep 2024 - Jan 2025

Majestic Wallpaper

  • Created engaging visual content and product mockups for digital platforms and print catalogs, enhancing product presentation.

Freelance UI/UX & Digital Designer

Jan 2024 - Present

Freelance

  • Designed responsive, eCommerce landing pages focused on conversion.
  • Applied media buying insights to design high-performing ad creatives.
  • Supported mock marketing campaigns simulating real-world scenarios.

Offered Services

End-to-end performance marketing built to grow your brand and maximize every pound spent.

01

Paid Advertising Management

Running and optimizing performance-focused campaigns on Meta, TikTok, and Google to achieve measurable, scalable results.

02

Creative Strategy & Ad Concepting

Building clear creative directions and ad concepts that speak directly to your audience and support campaign goals.

03

AOV & Conversion Rate Optimization

Improving Average Order Value and Conversion Rates through structured testing, funnel refinement, and UX adjustments.

04

Website & Landing Page Optimization

Enhancing user flow, clarity, and conversion paths to maximize returns from paid traffic and reduce drop-offs.

Previous Projects

Real campaigns, real data, real growth. Four case studies across different niches and objectives.

Let's Scale Your Brand

Whether you're launching a new product or looking to improve your current results — I'm here to help with data-driven marketing and high-performing strategies.

Send a Message